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Ray-Ban polarised sunglasses have the transmission axis oriented vertically to block reflecting light.Because of these lenses' ability to block the reflecting light, many fishermen and water lovers favor this type of lens. Now that many others who spend time outdoors have discovered the benefits Cheap Ray bans of polarised lenses, interest in these types of sunglasses has soared.These lenses are well known by outdoor enthusiasts such as bikers, joggers, golfers and gardeners looking to eliminate glare. Drivers benefit from these lenses as they reduce the glare from the road as well as the light reflecting from the hood of the car. Polarised lenses are also appropriate for indoor use and can be worn by those who are light-sensitive; including post-cataract surgery patients and those continually exposed to bright light through windows. They may reduce the visibility of images produced by liquid crystal displays (LCDs) found ray ban outlet on the dashboards of some cars or in other places such as the digital screens on automatic teller (bank) machines.
In 2007 the company introduced a new Cheap Ray bans campaign that aimed to make the brand more refreshing and compelling, especially toward younger people. Never Hide was its name; and it aimed to express the Ray-Ban ideology: "Sunglasses that place you at the centre of attention beyond trends, transcending time and strongly customising whoever wears them".Finally, in 2008 Ray-Ban presented Ray-Ban Remasters, a communication program that consolidated Ray-Ban's strong relationship with music, and its position as a global iconic brand. Ray-Ban Remasters was a partnership with eight musicians who recorded a song of their choice from the '50s and '60s and remastered these songs exclusively for Ray-Ban. These songs were performed live in a series of three events in North America, China, and Europe ray ban outlet .
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